Our Story

Since 2018, we have stayed committed to protecting thousands of our clients and have continued to work ever closer with our trusted partners.

Humble Beninnings

2018

The start of Waddle's company ethos, which has placed a key focus on providing our clients the ongoing support and protection they need through the expansion of our own protection advisor team.

Waddle Team

Our commitment to client protection

2019

A year which solidified our relationship with our providers through the implementation of our digital LOA process, helping elevate our consumer duty whilst also adding value to our customers and boosting our services through our very own policy keeper service.

Waddle Team

Going from strength to strength

2020

In the midst of a global pandemic, we were able to overcome the obstacles faced by our clients and staff, providing them with the support they needed, whilst also reinforcing an ongoing relationship with our trusted providers.

Waddle Team

Our very own CRM

2021

A model of progression that was pivotal to both our client services and the way we worked as a team, for the better. Through further expansion, we also introduced a sales support and claims team to help aid and offer expertise advice for our clients specific needs.

Waddle Team

Resilience through uncertainty

2022

In what was a challenging moment for many of our clients, we made it a mission to make sure that our services adapted to the current needs of our customers. That way, their policies were always protected in times of financial hardship.

Waddle Team

Development at the focus

2023

We introduced a Learning & Development team to help build the growth, progression and wellbeing of our staff which was crucial in helping us maintain and foster long-term relationships with our clients.

Waddle Team

Continued growth

2024

Our best year yet at Waddle, with continued expansion within all aspects of our business, helping set us up for an exciting future so we can continue to strive in giving our current and future clients the protection they deserve.

Waddle Team