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L&G Outstanding Customer Outcome Award Winner
Cover Excellence Award Finalist
Protection Review 2025 Winner
Women in Protection and Health Awards Finalist

Waddle Insurance is a trading name of Essential Risk Solutions Ltd , registered at The Hive, Rear of 75 Uplands Crescent, Swansea, SA2 0EX (Reg No 07202871) and is directly authorised and regulated by the Financial Conduct Authority (FCA Number 522551).

Waddle Insurance is a fully Advised intermediary. We arrange and service policies on behalf of our customers with a full panel of Insurers.

Call: 03333 1111 23 or Email: info@waddle.co.uk

    Advice that never lets you down

    Multi-Award Winning Fully Advised Protection Specialists

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    Proper peace of mind starts here

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    Insurance never felt like this

    Life’s unpredictable. Good cover shouldn’t be. Feel confident you’re protected. That’s proper peace of mind

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    Family Protection
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    Income Protection
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    Mortgage Protection
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    Critical Illness Cover
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    Funeral Cover
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    Legacy (IHT) Cover
    Explore Protection 🔎

    Waddle are on a mission to change insurance for good - clearer, better, fairer

    We’re not just insurance advisors; we’re trusted partners who care. We do more than find you a policy - we make sure you feel good about it, and understand it too.

    That’s the Waddle Way.

    Join Our Family 🐧
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    Join Our Family 🐧

    Getting to know you

    We start with genuine conversations to understand you, your family, your goals and what truly matters. No rush, just honest listening and relationship building.

    Tailored protection plans

    We build clear, structured protection that fits your life perfectly - giving you peace of mind, confidence and the security you and your loved ones deserve.

    Advice for life

    Our support doesn’t end once you’re protected. We’re here whenever you need us - for questions, changes or when it really matters most: making a claim.

    Start Our Journey 🚀

    Our customers aren’t just customers - they’re our family

    Life’s a juggle, but getting the right protection needn’t be. With our trusted advisors, excellent service, and zero nonsense, we make it simple.

    No endless forms. No jargon. Just proper peace of mind.

    Meet the Team 👋
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    Meet the Team 👋

    Your family, your safety net

    Life Insurance

    Protect what matters most.

    Your family is your whole world - so let’s keep them safe if the worst should happen. Life insurance can help pay off the mortgage, cover living costs and make sure your loved ones are looked after when you no longer can.

    Simple, honest cover that gives you peace of mind today and security for tomorrow.

    Get Life Covered 👨‍👩‍👧‍👦

    Critical Illness

    Help when you need it most.

    A serious illness turns life upside down - but money worries shouldn’t add to it. Critical illness cover pays a lump sum if you’re diagnosed with a major condition like cancer, heart attack or stroke, so you can focus on recovery, not bills.

    Some plans cover over 100 conditions. It’s a financial lifeline when you need it most.

    Protect Your Health 👩‍⚕️

    Income Protection

    Your paycheck, protected.

    What happens if you’re too ill or injured to work? Income protection steps in, paying you a regular income so you can keep up with your mortgage, bills and day-to-day life.

    It’s like a safety net for your salary - so you can rest up, get better, and bounce back without money stress.

    Secure Your Income 💰

    Protect what matters most

    Like our penguins, we’re here to help you shelter what’s precious - your family, your home, your future.

    You’re never just a number to us. We’re dedicated to protecting you with advice and cover that grows as life changes - always putting your needs first.

    Let’s Talk Protection ☎️
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    Let’s Talk Protection ☎️

    FAQs

    Frequently asked questions

    Hear it from our customers

    Read More Reviews 🥸

    Latest Insights

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    Waddle Rewards are now live! Perks that say thank you!

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    Protection When It Matters Most - Standing Beside Our Clients

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    Celebrating Our People: Three Award Nominations That Reflect Who We Are

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    Spreading Joy This Easter: Supporting Children & Families in Need

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    Our 2025 Claims Report

    Our first annual claims report is here - packed with real data, client stories and honest insight into the claims journey. ÂŁ1,133,478 paid out. 100 claims supported. See exactly what happens when protection is put to the test.

    Explore the Report 🔎
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