Multi-award-winning, fully-advised protection specialists
Proper peace of mind starts here
Life’s unpredictable. Good cover shouldn’t be. Feel confident you’re protected. That’s proper peace of mind.
Family, health, Income, and Legacy Cover for you and the people who matter most.
FCA-regulated advisers, no jargon, no pressure
Explore Personal Protection ❤️Keep your business, your team, and your income protected, whatever happens.
Multi-award winning Business Protection specialists
Explore Business Protection 💼We’re not just insurance advisers; we’re trusted partners who care. We do more than find you a policy - that’s the Waddle Way.
Join Our Family 🐧
We start with genuine conversations to understand you, your family, your goals, and what truly matters. No rush, just honest listening and relationship building.
We build clear, structured protection that fits your life perfectly - giving you peace of mind, confidence, and cover that actually makes sense.
Our support doesn’t end once you’re protected. We’re here whenever you need us - for questions, changes, or just a check-in.
Life’s a juggle, but getting the right protection needn’t be. With our trusted advisers, excellent service, and zero nonsense, we make it simple.
No endless forms. No jargon. Just proper peace of mind.
Meet the Team 👋
Already have protection in place? We believe your cover should grow with you. Our friendly Policy Check reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working at its best for you.
Like our penguins, we’re here to help you shelter what’s precious - your family, your home, and your future.
You’re never just a number to us. We’re dedicated to protecting you with advice and cover that grows as life changes.
Let’s Talk Protection ☎️
You may need both! It really depends on who or what you’d like to cover.
Personal Protection supports you and your family if you were unable to work, whereas Business Protection helps a company.
Yes. We support more than 100 claim payouts each year.
We’ll chat about your needs, check what cover fits best, and handle the setup for you. No jargon, no pressure - just straight, FCA-regulated advice.
Our advice is fully regulated and comes at no cost to you. We’re paid by insurers, if you take out a policy - and we’ll always explain this clearly up front.
We’re multi-award-winning, FCA-regulated advised specialists who cut out jargon, explain your options clearly, and put your needs before commissions or sales targets.
That’s no problem. Life happens. It’s normal.
We’ll review your cover with you. Whether it’s a new home, new job, or new family member, we’ll make sure your protection still fits.
Sadly, no (they’re hard to house-train). But you will get smart advice, no-nonsense support, and the warm feeling of being properly protected.
No endless forms. No jargon. Just proper peace of mind - for families and businesses alike.
Our first annual claims report is here - packed with real data, client stories and honest insight into the claims journey. £1,133,478 paid out. 100 claims supported. See exactly what happens when protection is put to the test.
