Proper cover for your proper little team

Family Protection means more than Life Insurance. It’s a safety net that supports your loved ones - through illness, loss of income, or whatever life throws at you.

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What is Family Protection?

Cover for what matters.

It’s a combination of insurance types that work together to protect your family’s future - no matter what life throws your way.

Life Insurance

For the worst-case.

Pays a tax-free lump sum if you pass away - to cover the mortgage, childcare, bills and give your family breathing space.

Critical Illness Cover

Serious support.

Pays out if you’re diagnosed with a major illness - like cancer, heart attack or stroke - to help you recover without money worries.

Income Protection

If work stops, income won’t.

Covers part of your income if illness or injury stops you working. Helps pay the bills so you can focus on getting better.

Children’s Cover

Support for your little ones.

Add-on cover that pays out if your child is seriously ill - helping with costs like travel, time off work, or private treatment.

Why Waddle?

Advice without the jargon.

We look at your full family setup and recommend the right mix of protection - no pressure, just proper advice from people who care.

Why Family Protection matters

Different cover types. One shared goal: peace of mind

Life’s unpredictable. But knowing your family won’t struggle financially if the worst happens?

That’s priceless. We build a protection plan that suits your family’s needs - not just a one-size-fits-all policy, but one that evolves with you as life changes, grows, and surprises you.

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We cover the big stuff - so you can focus on the little things

Whether it’s time off to care for your child, or making sure your partner isn’t left with the mortgage alone - we make sure the right cover is in place, when you need it most. So you can stay present for the moments that matter, knowing the financial side is already taken care of.

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Support through life, not just after it

Family Protection isn’t just about death - it’s about being there when life takes a tough turn.

From cancer diagnosis to a broken leg that stops you working, it’s cover that shows up when real life gets messy - offering practical, emotional and financial support, right when you need it most.

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£160,000 to 18

It costs over £160,000 to raise a child to 18 in the UK. A serious illness or loss of income can derail everything you’ve planned.

(Child Poverty Action Group, 2023)

1 in 10 Children

1 in 10 children will suffer a serious illness before adulthood. From cancer to chronic conditions, a small policy could make a huge difference.

(LV=, 2023)

Third of UK

A third of UK households would fall behind on bills within just four weeks if the main earner got sick or injured.

(Money Advice Service, 2024)

£14,000 a Year

The average cost of childcare is now over £14,000 a year per child.

(Coram Family and Childcare, 2024)

£1,200 a Month

The average UK household spends £1,200/month on essentials. That’s food, heating, childcare - all still due even when income stops. Without proper protection in place, most families would struggle to keep life running smoothly after just a few missed paydays.

(ONS, 2024)

Half of UK Families

Nearly half of UK families couldn’t cover three months of expenses without income. Protection isn’t about panic - it’s about giving your family a buffer.

(StepChange, 2023)

60% of Parents

Over 60% of parents say they worry daily about their family’s financial future. And yet, most don’t have proper cover in place to protect what matters.

(Waddle Insights, 2024)

27,000 Children

Over 27,000 children lose a parent in the UK each year. That’s one classroom, every single day, left dealing with emotional and financial loss.

(Winston’s Wish, 2024)

43% of Parents

43% of parents say they’d need to borrow money or use credit cards if they were off work long-term.

(YouGov, 2024)

£160,000 to 18

It costs over £160,000 to raise a child to 18 in the UK. A serious illness or loss of income can derail everything you’ve planned.

(Child Poverty Action Group, 2023)

1 in 10 Children

1 in 10 children will suffer a serious illness before adulthood. From cancer to chronic conditions, a small policy could make a huge difference.

(LV=, 2023)

Third of UK

A third of UK households would fall behind on bills within just four weeks if the main earner got sick or injured.

(Money Advice Service, 2024)

£14,000 a Year

The average cost of childcare is now over £14,000 a year per child.

(Coram Family and Childcare, 2024)

£1,200 a Month

The average UK household spends £1,200/month on essentials. That’s food, heating, childcare - all still due even when income stops. Without proper protection in place, most families would struggle to keep life running smoothly after just a few missed paydays.

(ONS, 2024)

Half of UK Families

Nearly half of UK families couldn’t cover three months of expenses without income. Protection isn’t about panic - it’s about giving your family a buffer.

(StepChange, 2023)

60% of Parents

Over 60% of parents say they worry daily about their family’s financial future. And yet, most don’t have proper cover in place to protect what matters.

(Waddle Insights, 2024)

27,000 Children

Over 27,000 children lose a parent in the UK each year. That’s one classroom, every single day, left dealing with emotional and financial loss.

(Winston’s Wish, 2024)

43% of Parents

43% of parents say they’d need to borrow money or use credit cards if they were off work long-term.

(YouGov, 2024)

Family isn’t just at home

Some business owners see their team like family - and we totally get that. If something happened to you, the impact goes far beyond your household. From covering business debts to protecting your key people, we’ve got tailored options to keep the whole work-family safe.

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FAQs

Frequently asked questions

Hear it from our customers

I felt comfortable

Liam explained every detail with patience and made sure I felt comfortable at every step.

So refreshing

Matthew was the first advisor who didn’t make me feel like I was being sold to. He gave proper advice, showed me my options, and left the decision totally up to me. So refreshing.

Loved the experience

Super clear, easy to talk to, and no pushy sales tactics. Loved the experience.

Your cover, checked

Already have protection in place? We believe your cover should grow with you. Our friendly Policy Check reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working its best for you.

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