If your key people couldn’t work, could your business keep going? Key Person Cover helps you stay afloat when it matters most.
Life & Critical Illness.
Key Person Insurance helps cover losses if a vital employee dies or becomes seriously ill.
Not just directors.
Anyone essential - like sales stars, founders, or specialist roles that would leave a big gap.
Protecting cashflow.
Losing a Key Person can hit your income, operations, and confidence - Insurance buys you breathing space.
Tailored for you.
Choose from Life Cover, Critical Illness, or both - all built around your needs and budget.
You, the business.
This isn’t Personal Life Cover - the payout goes to your company to help stay afloat.
Accountant-friendly.
Cover is usually tax-deductible as a business expense - we’ll help you set it up properly.
When the person your business relies on can’t work, the whole operation can wobble. Key Person Cover helps you stay financially stable while you regroup, recruit, or recover.
Around 70% of businesses say they’d struggle to operate if a key employee was off long-term.
(Mercer Marsh, 2024)
60% of SMEs have no protection in place for losing their top talent, despite admitting it would severely impact revenue.
(NFP & FT Adviser, 2019)
1 in 2 people will face a cancer diagnosis in their lifetime.
(Cancer Research UK, 2024)
Over 50% of small businesses rely on just one key decision-maker.
(Mercer Marsh, 2024)
When Steve Jobs had to step back from Apple due to illness, the company’s shares dropped $10 billion overnight. While most of us aren’t Steve Jobs, losing someone vital can rattle clients, delay projects, and cause serious financial ripples - even in small firms.
(Forbes, 2011)
1 in 2 businesses would fold within a year of losing a key person.
(FT Adviser, 2019)
Critical Illness Cover pays out on serious conditions like heart attack, cancer, or stroke - often before Life Cover would ever kick in.
(ABI, 2024)
In 2023, UK insurers paid out over £1.2 billion in Critical Illness claims alone, helping thousands of businesses and families stay afloat.
(ABI, 2024)
The average cost of replacing a senior team member is over £30,000.
(SHRM, est. via salary replacement analysis)
Around 70% of businesses say they’d struggle to operate if a key employee was off long-term.
(Mercer Marsh, 2024)
60% of SMEs have no protection in place for losing their top talent, despite admitting it would severely impact revenue.
(NFP & FT Adviser, 2019)
1 in 2 people will face a cancer diagnosis in their lifetime.
(Cancer Research UK, 2024)
Over 50% of small businesses rely on just one key decision-maker.
(Mercer Marsh, 2024)
When Steve Jobs had to step back from Apple due to illness, the company’s shares dropped $10 billion overnight. While most of us aren’t Steve Jobs, losing someone vital can rattle clients, delay projects, and cause serious financial ripples - even in small firms.
(Forbes, 2011)
1 in 2 businesses would fold within a year of losing a key person.
(FT Adviser, 2019)
Critical Illness Cover pays out on serious conditions like heart attack, cancer, or stroke - often before Life Cover would ever kick in.
(ABI, 2024)
In 2023, UK insurers paid out over £1.2 billion in Critical Illness claims alone, helping thousands of businesses and families stay afloat.
(ABI, 2024)
The average cost of replacing a senior team member is over £30,000.
(SHRM, est. via salary replacement analysis)
They listened first, advised second. That’s rare these days.
Matthew was the first advisor who didn’t make me feel like I was being sold to. He gave proper advice, showed me my options, and left the decision totally up to me. So refreshing.
Feels good knowing my partner and kids are financially protected. Waddle made the process effortless.
Already have protection in place? We believe your cover should grow with you. Our friendly Policy Check reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working its best for you.
