We asked our customers how we did. They answered with love - and a LOT of kind words. Here’s what real Waddle clients think of the advice, the process, and the people behind the beaks.
This isn’t just feedback - it’s fuel. Our team puts their heart into every call, every form, every policy. Seeing it land with people like you? That’s why we do it. Thank you for trusting Waddle - we love you for it.
The staff very helpful and understanding.
They have been great in helping to find the best policies for me.
They always made sure I understood everything, the paperwork arrived in record time and they made sure the call was from them not from scammers.
Highly recommend them!”
It felt more like speaking to a friend than an advisor.
The care and attention I received made me feel like a priority. There was no hard sell, just genuine guidance tailored to what I actually needed.
I felt completely supported by the whole Waddle team. The advice was great, the paperwork was painless, and the follow-up was genuine. Best financial experience I’ve had.
I never felt pressured - just supported. Exactly what I needed.
Thanks Waddle. Friendly, professional, and absolutely on the ball.
Charlotte helped us sort out joint cover that protects both me and my husband. It’s peace of mind we didn’t even realise we needed.
It felt more like speaking to a friend than an advisor.
The care and attention I received made me feel like a priority. There was no hard sell, just genuine guidance tailored to what I actually needed.
I felt completely supported by the whole Waddle team. The advice was great, the paperwork was painless, and the follow-up was genuine. Best financial experience I’ve had.
I never felt pressured - just supported. Exactly what I needed.
Thanks Waddle. Friendly, professional, and absolutely on the ball.
Charlotte helped us sort out joint cover that protects both me and my husband. It’s peace of mind we didn’t even realise we needed.
I had Ryan that dealt with me took he’s time with me went through absolutely everything and was a pleasure to work with made the conversation like I new him for years like a friend to talk to 100% recommend waddle insurance kind and polite and reassured me with everything so happy and lovely to talk to Ryan he was brilliant Thank you again waddle insurance.”
Waddle aren’t like the rest. There’s no pressure, no fluff - just people who genuinely want to help. I worked with Ella, and she was amazing. So kind, so informed. Would recommend her to anyone.
Honestly, Waddle restored my faith in financial advice. Clear, human, and actually useful.
Matthew was the first advisor who didn’t make me feel like I was being sold to. He gave proper advice, showed me my options, and left the decision totally up to me. So refreshing.
Waddle aren’t like the rest. There’s no pressure, no fluff - just people who genuinely want to help. I worked with Ella, and she was amazing. So kind, so informed. Would recommend her to anyone.
Honestly, Waddle restored my faith in financial advice. Clear, human, and actually useful.
Matthew was the first advisor who didn’t make me feel like I was being sold to. He gave proper advice, showed me my options, and left the decision totally up to me. So refreshing.
And I couldn’t be happier with how smooth and professional the entire process was. The team made everything clear from the start. They walked me through the policy options and helped me understand what I was covered for. It gave me real peace of mind knowing that if something unexpected happens, my income and home are protected.”
It’s rare to find a company that feels like it’s working with you. Waddle put clarity, care, and calm into something that usually feels like chaos. 10/10.
I can sleep better knowing if I can’t work, I’ve still got money coming in. Thanks Waddle.
Trustworthy, friendly, and genuinely helpful - not your average insurance firm.
Sam made me feel like a person, not a policy. He explained the differences between providers and even flagged things I hadn’t thought of. Left the call with the best cover I’ve ever had, and complete confidence in it.
They explained everything without any jargon or fluff. I felt heard, understood, and never rushed. Hands down the best insurance experience I’ve had.
They listened first, advised second. That’s rare these days.
It’s rare to find a company that feels like it’s working with you. Waddle put clarity, care, and calm into something that usually feels like chaos. 10/10.
I can sleep better knowing if I can’t work, I’ve still got money coming in. Thanks Waddle.
Trustworthy, friendly, and genuinely helpful - not your average insurance firm.
Sam made me feel like a person, not a policy. He explained the differences between providers and even flagged things I hadn’t thought of. Left the call with the best cover I’ve ever had, and complete confidence in it.
They explained everything without any jargon or fluff. I felt heard, understood, and never rushed. Hands down the best insurance experience I’ve had.
They listened first, advised second. That’s rare these days.
But I want to say to you Naomi helping with Exeter, your help a lot with my documents and support with my claim. You always remain and help with keeping my documents updated like also advising and informing what I should do and how. Your phone calls keeps me updated and remaining what I need to do. I’m graceful and indebted for your help.”
I came in clueless and left feeling empowered. Waddle’s team walked me through everything like a real human - no scripts, no pressure, just solid advice.
I’ve dealt with a lot of companies over the years - Waddle is in a league of its own. Professional, kind, and always on my side.
Waddle was recommended to me, and now I’m recommending them to everyone. Honest advice, no pressure, and they really listen. What more do you want?
I came in clueless and left feeling empowered. Waddle’s team walked me through everything like a real human - no scripts, no pressure, just solid advice.
I’ve dealt with a lot of companies over the years - Waddle is in a league of its own. Professional, kind, and always on my side.
Waddle was recommended to me, and now I’m recommending them to everyone. Honest advice, no pressure, and they really listen. What more do you want?
When a simple dog walk turned into a career-ending injury, things could have spiralled fast - no sick pay, no income, no Plan B. But one smart conversation with Waddle changed everything. From day one to diagnosis, we were there - protecting their income, guiding their claims, and keeping life afloat.
Discover how Waddle’s advice and claims support helped turn a crisis into calm.
Graham came to us for a second opinion on his protection. We uncovered a 17-year-old policy with unbeatable cover - one worth holding onto. Two years later, after a stroke, that legacy policy paid out £75,000 when he needed it most. The right advice. At the right time. For all the right reasons.
Nuno, our resident AI engineer, was diagnosed with “Algorithm Overload” - a condition brought on by too many neural networks and not enough fresh air. Waddle helped Nuno find the right cover for unexpected robot uprisings and accidental sentience. Now, Nuno feels supported, and his code is 42% more bug-free.
I was nervous about insurance, but Waddle made it feel simple and empowering.
No jargon, no scare tactics - just solid advice on critical illness cover. I now feel confident I’ve got the right protection in place.
Ian was brilliant. He took time to understand what I actually needed instead of jumping into quotes. He helped me find the right cover and gave advice like a friend would. Not rushed, not scripted - just real, human guidance.
Feels good knowing my partner and kids are financially protected. Waddle made the process effortless.
Genuinely impressed. My advisor answered every question patiently, gave me options, and never once made me feel like just another sale. This is how advice should be done.
Waddle made it make sense. That’s all I needed.
I was nervous about insurance, but Waddle made it feel simple and empowering.
No jargon, no scare tactics - just solid advice on critical illness cover. I now feel confident I’ve got the right protection in place.
Ian was brilliant. He took time to understand what I actually needed instead of jumping into quotes. He helped me find the right cover and gave advice like a friend would. Not rushed, not scripted - just real, human guidance.
Feels good knowing my partner and kids are financially protected. Waddle made the process effortless.
Genuinely impressed. My advisor answered every question patiently, gave me options, and never once made me feel like just another sale. This is how advice should be done.
Waddle made it make sense. That’s all I needed.
From the beginning I was guided in the right direction, they took the time to find me a policy and was very patient with me. The team was polite and hands on and understanding when it came to finding me a policy that was affordable for me.
My experience with Waddle was very good and I would recommend them. Thank you once again.”
Nathan took me through income protection and helped me build a plan that actually fits my job and income. He explained things my accountant couldn’t even explain! Now that’s impressive.
If I’d known how important critical illness cover was, I’d have done this years ago. So glad I spoke to Waddle.
A huge thank you to Caitlin from the welcome team. I was totally lost with the trust form but she broke it down, helped me fill it in, and made sure everything was submitted properly. She was so calm and patient - top-class service.
Nathan took me through income protection and helped me build a plan that actually fits my job and income. He explained things my accountant couldn’t even explain! Now that’s impressive.
If I’d known how important critical illness cover was, I’d have done this years ago. So glad I spoke to Waddle.
A huge thank you to Caitlin from the welcome team. I was totally lost with the trust form but she broke it down, helped me fill it in, and made sure everything was submitted properly. She was so calm and patient - top-class service.
With helping myself to set up my insurance policy.
Nicola for helping me to be more aware of other companies that don’t fill out the paperwork correctly, hence why I’ve no worries with being with Waddle.
Abbie for helping me to understand the documents in the welcome pack.
Thank you for taking the time to go through and assess my previous policy and put me on the right track.”
I finally understand what I’ve signed up for - no jargon, no stress.
They showed me how critical illness could support my family financially if the worst happens. Eye-opening stuff.
Every step was smooth. The advisor took their time to understand my situation and gave advice without any pressure. It honestly felt like chatting with someone who had my back.
Everything was explained so clearly - I finally feel confident in my cover.
Ryan didn’t just sell me something - he helped me understand it.
Liam explained every detail with patience and made sure I felt comfortable at every step.
I finally understand what I’ve signed up for - no jargon, no stress.
They showed me how critical illness could support my family financially if the worst happens. Eye-opening stuff.
Every step was smooth. The advisor took their time to understand my situation and gave advice without any pressure. It honestly felt like chatting with someone who had my back.
Everything was explained so clearly - I finally feel confident in my cover.
Ryan didn’t just sell me something - he helped me understand it.
Liam explained every detail with patience and made sure I felt comfortable at every step.
Amy and Caitlin who were very helpful through the process of my policy. Now I have peace of mind for the myself and family, knowing that I have the right cover under Waddle. Thank you so much.”
Matthew made a confusing subject feel simple. Now I feel properly protected.
I was dreading the process, but Waddle turned it into a positive experience. They listened, guided, and helped me find the right protection - with no pressure whatsoever.
Rhys took the stress out of sorting mortgage protection. Clear advice, helpful, and actually enjoyable.
Matthew made a confusing subject feel simple. Now I feel properly protected.
I was dreading the process, but Waddle turned it into a positive experience. They listened, guided, and helped me find the right protection - with no pressure whatsoever.
Rhys took the stress out of sorting mortgage protection. Clear advice, helpful, and actually enjoyable.
Has been super hands on and patient with all of my questions and queries. I recommend their team! They are super nice and very accommodating too. They really took their time and made sure that I understand everything. The only thing was that it took them quite a long time to finish more than what was agreed on and I was working at that time so had to schedule another time to continue the call. Overall, I had a pleasant experience. Thank you team!”
As a director, I didn’t know executive income protection was a thing. Now I’m covered and saving tax. Win-win.
Ian was brilliant - made sure everything made sense and found me the right policy.
Honest, kind, and not at all what I expected from an insurance firm - in the best way possible. I actually enjoyed the process. Who says that?!
They don’t throw jargon or fear tactics at you. Just calm, clear advice from someone who listens. Exactly what the industry needs more of.
I lost income before due to illness and never want to go through that again. This cover is a game-changer.
I run a small business and needed key person cover. Waddle walked me through everything - top-notch service.
As a director, I didn’t know executive income protection was a thing. Now I’m covered and saving tax. Win-win.
Ian was brilliant - made sure everything made sense and found me the right policy.
Honest, kind, and not at all what I expected from an insurance firm - in the best way possible. I actually enjoyed the process. Who says that?!
They don’t throw jargon or fear tactics at you. Just calm, clear advice from someone who listens. Exactly what the industry needs more of.
I lost income before due to illness and never want to go through that again. This cover is a game-changer.
I run a small business and needed key person cover. Waddle walked me through everything - top-notch service.
Sam and the team went through everything with me, they explained everything for me and answered my question helping me understand everything. Luckily we did as we found my previous life insurance didn’t cover me for a quarter of what it does now and I even have my children on the policy too now for peace of mind.”
Thanks to Waddle, I’ve finally got protection that matches my needs. They made everything so clear, and I never once felt pushed. That’s a rare thing in this industry.
Lilly talked us through the family paperwork and made the whole trust process easy. She was kind, clear, and patient.
Aimee gave me honest advice from the very start. She didn’t sugar-coat anything, which I really appreciated. In the end, I made a decision I feel good about - thanks to her.
Thanks to Waddle, I’ve finally got protection that matches my needs. They made everything so clear, and I never once felt pushed. That’s a rare thing in this industry.
Lilly talked us through the family paperwork and made the whole trust process easy. She was kind, clear, and patient.
Aimee gave me honest advice from the very start. She didn’t sugar-coat anything, which I really appreciated. In the end, I made a decision I feel good about - thanks to her.
They cover everything you need even the stuff you don’t think needs covering. Always helpful, friendly and kind, you have any questions they are always there to help you and the calls work around you.
Five star thank you.”
Ryan helped us get joint life cover and critical illness sorted. He made a daunting task feel like a simple conversation. Massive thanks for his time, patience, and honesty.
Rhys really knows his stuff. He helped me compare providers, understand policy wording, and choose the right balance of cost and protection. Total pro.
Rhidian gave me complete confidence that I’ve got the right life and CI cover in place - for me and my family.
Liam was calm and helpful. He took time to answer my 101 questions about critical illness and what counts as a claim.
Sam was clear, kind, and calm throughout. Not once did I feel like I was being sold to. If anything, it felt like he was just helping me sort my future out properly.
Andrea (from the welcome team) helped us understand the legal docs and trust setup. She made a dry process feel easy. Thank you so much!
Ryan helped us get joint life cover and critical illness sorted. He made a daunting task feel like a simple conversation. Massive thanks for his time, patience, and honesty.
Rhys really knows his stuff. He helped me compare providers, understand policy wording, and choose the right balance of cost and protection. Total pro.
Rhidian gave me complete confidence that I’ve got the right life and CI cover in place - for me and my family.
Liam was calm and helpful. He took time to answer my 101 questions about critical illness and what counts as a claim.
Sam was clear, kind, and calm throughout. Not once did I feel like I was being sold to. If anything, it felt like he was just helping me sort my future out properly.
Andrea (from the welcome team) helped us understand the legal docs and trust setup. She made a dry process feel easy. Thank you so much!
The service was professional and helpful from start to finish. When an issue came up, Samuel and the team handled it quickly and made everything stress-free. Reviewing my life insurance was simple, and it gave me peace of mind knowing it’s affordable and fits my future needs. I’ve already told my friends and family about how good the service was.”
Super clear, easy to talk to, and no pushy sales tactics. Loved the experience.
Waddle managed to turn something boring into something I cared about. They kept it real, didn’t rush me, and helped me feel confident in my choice.
Clear, honest, and actually enjoyable. Insurance done right.
Super clear, easy to talk to, and no pushy sales tactics. Loved the experience.
Waddle managed to turn something boring into something I cared about. They kept it real, didn’t rush me, and helped me feel confident in my choice.
Clear, honest, and actually enjoyable. Insurance done right.
With the whole process. I wouldn’t have had a clue where to start if they didn’t contact me. So many things in my life had changed since I first took an insurance policy out 6 years ago and I had no idea that I needed to update things if Waddle didn’t ring to tell me.
Georgia helped me with everything and was super patient the whole time despite it taking a long time to find another insurance provider who would accommodate my change of circumstances and health. I can’t thank her enough. All the people I have spoken to from Waddle have been pleasant and very helpful. I also had a phone call this morning to guide me in filling out the forms for my insurance which again the lady was lovely and patient and explained everything clearly to me. Thank you.”
I didn’t know you could bundle family life cover and critical illness - Waddle made it all clear and affordable.
Big love to Lilly for helping with the document pack. I’m terrible with forms but she broke everything down and made it all so smooth. Waddle are lucky to have her!
Charlotte helped me make sense of the mess I had with old policies. She explained everything so clearly and got me sorted without stress. I left the call feeling lighter and a lot more protected. Honestly, I wish I’d called Waddle sooner.
Aimee helped me sort out cover I’ve been putting off for years. Professional and kind.
Andrea was fantastic. I had questions about trustees and the legal bits, and she made it all click. Can’t thank her enough for being so approachable and on the ball.
Caitlin helped me understand the claims process and paperwork side - which is the bit I was dreading. She was fantastic.
I didn’t know you could bundle family life cover and critical illness - Waddle made it all clear and affordable.
Big love to Lilly for helping with the document pack. I’m terrible with forms but she broke everything down and made it all so smooth. Waddle are lucky to have her!
Charlotte helped me make sense of the mess I had with old policies. She explained everything so clearly and got me sorted without stress. I left the call feeling lighter and a lot more protected. Honestly, I wish I’d called Waddle sooner.
Aimee helped me sort out cover I’ve been putting off for years. Professional and kind.
Andrea was fantastic. I had questions about trustees and the legal bits, and she made it all click. Can’t thank her enough for being so approachable and on the ball.
Caitlin helped me understand the claims process and paperwork side - which is the bit I was dreading. She was fantastic.
The team worked closely with me to find the right insurance, creating a genuine all hands on deck feeling throughout the process.
We explored different levels of cover, identified the steps I needed to take, worked through the application together, and even had follow up support to ensure all documentation was completed smoothly.
A big thanks, to Thomas, Nicola and Abbie!”
Liam took the time to explain the value of income protection, which I never really understood. Now I’ve got peace of mind and proper cover. Couldn’t be happier.
Emily from the welcome team was so lovely. I was dreading the admin bit, but she walked me through the forms and explained the trust setup so clearly. I actually enjoyed the process in the end!
Abbie walked me through the whole process after I received my documents. Her knowledge and friendliness really stood out. Waddle should be proud of this team.
Liam took the time to explain the value of income protection, which I never really understood. Now I’ve got peace of mind and proper cover. Couldn’t be happier.
Emily from the welcome team was so lovely. I was dreading the admin bit, but she walked me through the forms and explained the trust setup so clearly. I actually enjoyed the process in the end!
Abbie walked me through the whole process after I received my documents. Her knowledge and friendliness really stood out. Waddle should be proud of this team.
Already have protection in place? We believe your cover should grow with you. Our friendly Policy Check reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working its best for you.
