Protect your shares, protect your business

If you or a co-owner passed away or became critically ill, who’d take over? Shareholder Protection ensures control stays where it belongs - with the people who built it.

Hero Banner Background

What is it?

Share buyback insurance.

A Life or Critical Illness Policy that funds the buyback of shares - so ownership stays with the business, not with family or outsiders.

Who’s it for?

Owners & shareholders.

Ideal for limited companies with multiple owners - from co-founders to investor-directors. Keeps things clean and conflict-free.

Why it’s needed

Protecting control.

If a shareholder dies or becomes critically ill, their shares may pass on - without a plan, you risk losing control of your own company.

Who pays?

The business or owners.

Premiums can be paid by the company or the shareholders themselves, depending on setup. Often arranged via cross-option agreements.

What it covers

Death or serious illness.

Pays out a lump sum if a shareholder dies or becomes critically ill - giving the company or co-owners funds to buy back their shares.

Is it tax-efficient?

It can be.

When structured right, policies may qualify for tax relief - and avoid IHT on the payout. (Get proper advice on setup!)

Share the business, not the risk

Keep business in trusted hands

When a shareholder dies or becomes critically ill, their shares don’t vanish - they pass on. Shareholder Protection gives you the funds to buy them back, keeping ownership and decision-making where it belongs.

Image

Avoid family disputes & delays

Without a plan, shares might end up with someone who doesn’t understand (or want) the business. Shareholder Protection avoids awkward conversations, legal wrangles, and stalled decisions.

Image

Stay funded, stay focused

Losing a co-owner is tough enough - but without funds to buy back shares, you could lose control, face external buyouts, or damage the business. This cover gives you options if they die or become critically ill.

Image

Why Shareholder Protection matters

You’ve worked hard to build your business - but what happens to it if a co-owner dies or becomes critically ill? Without Shareholder Protection, shares could pass to someone who doesn’t know the business, want the shares, or get on with the team. This cover protects your people, your profits, and your plans.

Without Protection

Without Shareholder Protection, your co-owner’s shares could pass to their spouse, kids - or even be sold outside if they die or fall seriously ill.

(FT Adviser, 2024)

Avoid IHT

Written correctly, it helps avoid Inheritance Tax on the payout and ensures money goes to the right people at the right time.

(HMRC, 2024)

£300k Average Cost

The average cost of buying out a co-owner’s shares exceeds £300,000 for UK SMEs.

(British Business Bank, 2023)

Only 25% Have Plan

Only 25% of SMEs have a plan if a shareholder dies.

(Legal & General, 2023)

Survive The Loss

Shareholder Protection isn’t just a policy - it’s a plan. It ensures your business can survive the loss of an owner without losing control, funding, or direction. It gives grieving families financial security, and surviving partners the ability to carry on.

(MoneyWeek, 2024)

70% of Owners

70% of owners haven’t discussed succession or share transfer planning.

(Unbiased, 2024)

Avoid Disruption

Shareholder Protection lets surviving owners buy shares quickly and cleanly, avoiding disruption and keeping business decisions in trusted hands.

(L&G Business Research, 2024)

Less Than 1 in 3

Fewer than 1 in 3 directors have a valid cross-option agreement in place.

(Legal & General, 2023)

Without Protection

Without protection, businesses risk falling into deadlock - or being sold to an external buyer to settle the estate.

(Chartered Insurance Institute, 2023)

Without Protection

Without Shareholder Protection, your co-owner’s shares could pass to their spouse, kids - or even be sold outside if they die or fall seriously ill.

(FT Adviser, 2024)

Avoid IHT

Written correctly, it helps avoid Inheritance Tax on the payout and ensures money goes to the right people at the right time.

(HMRC, 2024)

£300k Average Cost

The average cost of buying out a co-owner’s shares exceeds £300,000 for UK SMEs.

(British Business Bank, 2023)

Only 25% Have Plan

Only 25% of SMEs have a plan if a shareholder dies.

(Legal & General, 2023)

Survive The Loss

Shareholder Protection isn’t just a policy - it’s a plan. It ensures your business can survive the loss of an owner without losing control, funding, or direction. It gives grieving families financial security, and surviving partners the ability to carry on.

(MoneyWeek, 2024)

70% of Owners

70% of owners haven’t discussed succession or share transfer planning.

(Unbiased, 2024)

Avoid Disruption

Shareholder Protection lets surviving owners buy shares quickly and cleanly, avoiding disruption and keeping business decisions in trusted hands.

(L&G Business Research, 2024)

Less Than 1 in 3

Fewer than 1 in 3 directors have a valid cross-option agreement in place.

(Legal & General, 2023)

Without Protection

Without protection, businesses risk falling into deadlock - or being sold to an external buyer to settle the estate.

(Chartered Insurance Institute, 2023)

Got Life Cover for your family?

You’ve looked after your business - but what about the people at home? Personal Life Cover protects your loved ones with a tax-free payout if something happens to you. It’s the other half of your protection plan.

Image

FAQs

Frequently asked questions

Hear it from our customers

Win-win

As a director, I didn’t know executive income protection was a thing. Now I’m covered and saving tax. Win-win.

So glad I spoke to Waddle

If I’d known how important critical illness cover was, I’d have done this years ago. So glad I spoke to Waddle.

Loved the experience

Super clear, easy to talk to, and no pushy sales tactics. Loved the experience.

Your cover, checked

Already have protection in place? We believe your cover should grow with you. Our friendly Policy Check reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working its best for you.

AIG Life logo
Aviva Life & Protection logo
AXA Insurance logo
Cirencester Friendly logo
Exeter Family Protection logo
Guardian Insurance logo
Holloway Insurance logo
HSBC Life logo
LAG Insurance logo
LV = Liverpool Victoria logo
MetLife Shield logo
National Friendly logo