Advice that never lets you down

Award Winning Fully Advised Protection Specialists

Proper peace of mind starts here

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Insurance never felt like this

Life’s unpredictable. Good cover shouldn’t be. Feel confident you’re protected. That’s proper peace of mind

Waddle are on a mission to change insurance for good - clearer, better, fairer

We’re not just insurance advisors; we’re trusted partners who care. We do more than find you a policy - we make sure you feel good about it, and understand it too.

That’s the Waddle Way.

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Getting to know you

We start with genuine conversations to understand you, your family, your goals and what truly matters. No rush, just honest listening and relationship building.

Tailored protection plans

We build clear, structured protection that fits your life perfectly - giving you peace of mind, confidence and the security you and your loved ones deserve.

Advice for life

Our support doesn’t end once you’re protected. We’re here whenever you need us - for questions, changes or when it really matters most: making a claim.

Our customers aren’t just customers - they’re our family

Life’s a juggle, but getting the right protection needn’t be. With our trusted advisors, excellent service, and zero nonsense, we make it simple.

No endless forms. No jargon. Just proper peace of mind.

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Your family, your safety net

Life Insurance

Protect what matters most.

Your family is your whole world - so let’s keep them safe if the worst should happen. Life insurance can help pay off the mortgage, cover living costs and make sure your loved ones are looked after when you no longer can.

Simple, honest cover that gives you peace of mind today and security for tomorrow.

Get Life Covered 👨‍👩‍👧‍👦

Critical Illness

Help when you need it most.

A serious illness turns life upside down - but money worries shouldn’t add to it. Critical illness cover pays a lump sum if you’re diagnosed with a major condition like cancer, heart attack or stroke, so you can focus on recovery, not bills.

Some plans cover over 100 conditions. It’s a financial lifeline when you need it most.

Protect Your Health 👩‍⚕️

Income Protection

Your paycheck, protected.

What happens if you’re too ill or injured to work? Income protection steps in, paying you a regular income so you can keep up with your mortgage, bills and day-to-day life.

It’s like a safety net for your salary - so you can rest up, get better, and bounce back without money stress.

Secure Your Income 💰

Protect what matters most

Like our penguins, we’re here to help you shelter what’s precious - your family, your home, your future.

You’re never just a number to us. We’re dedicated to protecting you with advice and cover that grows as life changes - always putting your needs first.

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Hear it from our customers

Not your average insurance firm

Trustworthy, friendly, and genuinely helpful - not your average insurance firm.

Kind, clear, and patient

Lilly talked us through the family paperwork and made the whole trust process easy. She was kind, clear, and patient.

Top-notch service

I run a small business and needed key person cover. Waddle walked me through everything - top-notch service.

Your cover, checked

Already have protection in place? We believe your cover should grow with you. Our friendly Policy Check reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working its best for you.

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